If you’re looking for a low-risk, high-reward business opportunity in the food and dairy sector, launching an Amul Franchise can be a game-changing decision. Amul, India’s largest dairy brand, has been a trusted name in every household for decades. Known for its quality, affordability, and wide product range, Amul offers an attractive and profitable franchise model that suits both new entrepreneurs and experienced business owners.
Why Choose Amul?
Amul is more than just a brand; it’s a legacy that has shaped India’s dairy revolution. Managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul has an extensive distribution network and a loyal customer base. Choosing Amul gives you the advantage of working with a brand that has built deep trust in every corner of the country.
Here’s why investing in an Amul franchise is a great business decision:
- Strong brand value and recall
- Affordable investment structure
- Zero royalty fees
- Wide variety of high-demand dairy and food products
- Support with marketing, supply chain, and store setup
Amul Franchise Models
Amul offers two main types of franchise models depending on your investment and space availability:
- Amul Preferred Outlet / Kiosk / Railway Parlour
- Investment: ₹2 to ₹6 lakhs
- Space required: 100–150 sq. ft.
- Products sold: Amul milk, butter, ghee, curd, paneer, cheese, chocolates, beverages, and ice creams
- Amul Ice Cream Scooping Parlour
- Investment: ₹6 to ₹10 lakhs
- Space required: Minimum 300 sq. ft.
- Products sold: Ice cream scoops, sundaes, shakes, sandwiches, and other frozen delights
Investment Breakdown
Here’s a look at what your investment includes:
- Non-refundable brand deposit: ₹25,000 (for outlets)
- Interior setup and renovation: ₹1–2 lakhs depending on the size and design
- Equipment cost: ₹1.5–4 lakhs for freezers, refrigerators, display units, etc.
The best part? Amul does not charge any royalty or monthly franchise fees. This means you keep 100% of the profits generated from sales.
Profit Margins
Amul offers a healthy return on investment with the following average profit margins:
- 2.5% on milk
- 10% on ice cream
- 20% on other products such as cheese, butter, and beverages
Depending on location, daily footfall, and efficient operations, franchise owners can earn a monthly income ranging from ₹40,000 to ₹1.5 lakhs or more.
How to Apply for an Amul Franchise
The application process is simple and hassle-free:
- Visit the official Amul website at www.amul.com
- Navigate to the “Amul Preferred Outlet” or “Franchise” section
- Fill out the online application form with details like your name, contact number, investment capacity, and proposed location
- Submit supporting documents such as ID proof, address proof, and business plan
- A representative from Amul will contact you for further discussions and site evaluation
You can also reach out to Amul’s zonal or regional offices for franchise inquiries and guidance.
Tips for Running a Successful Franchise
- Choose a high-footfall location: Places near markets, schools, offices, or transport hubs work best.
- Maintain hygiene and quality service: This keeps customers coming back.
- Promote your outlet locally: Use signage, local events, and social media for awareness.
- Stay stocked: Always keep popular products available to avoid losing sales.
Final Thoughts
Starting an Amul Franchise is a smart move for anyone looking to enter the retail food and dairy business with a reliable brand. With low investment, high returns, and full support from the company, it’s an ideal venture for aspiring entrepreneurs. Whether you’re new to business or looking to expand your portfolio, an Amul dealership could be the perfect opportunity to secure long-term success.
